Podcasts and Content
We’re rolling into year 3 of the Girls Who Do Stuff podcast. This experience has been something strange only because it’s seemed effortless even though I know we’ve been doing the hard work to make it successful.
We launched the Girls Who Do Stuff on February 4th, 2020. Six weeks later, the world shut down with the COVID-19 pandemic and we immediately had to reevaluate everything. At the same time we carried on as if – as if the show would go on and as if we would just keep on recording and publishing episodes and we wouldn’t miss a beat. Because at the Girls Who Do Stuff, we approach things with a YES, AND…
When we created the Girls Who Do Stuff, we made a list of 50 people who we wanted to have conversations with and who we thought would make a great guest. We were excited and learning and we didn’t know what we didn’t know. We had questions and would work our way through the guests’ stories following a structured type of flow.
We set out to create content that resonated with the entrepreneurial and business community, and quickly learned that a scripted interview show wasn’t exactly the best content for us to create because Sarah and I are at our best when we’re unscripted, when the conversation is organic and free flowing.
Also, as it turns out, not everyone makes a great guest, and we’re fortunate to have only had 3 occasions in the entirety of our 2+ years of recording when one or the other of us said HOLY SHIT THAT WAS TERRIBLE. (And no, I’m not going to tell you which episodes or if we did or didn’t publish them).
So what makes for great podcast content? For us, it begins with the invitation to a conversation. That’s one of the most consistent pieces of feedback we get from listeners and guests alike – that listening to our show is like hanging out and just talking with a couple of friends, regardless of the topic.
And we talk about hard topics – about health, body image, divorce, sex, money, politics, racial and gender equality – alongside other topics like social media marketing and
We approach it with the intention of having a fun and meaningful conversation with our guests knowing we created something that will resonate with our listeners. We want our guests to walk away from our time together saying “this was the most fun I’ve had recording a podcast!”, and that is something we hear almost every episode.
Because at the end of the day, the biggest lesson I’ve learned is to listen deeper when we choose who to invite to the show. To look for what’s behind the surface story, and see if we can wrap it around a topic or message we know our listeners have been asking to hear. To go into the interview with an open mind and the goal to keep
