IF YOU WANT TO SEE MARKETING SUCCESS, YOU NEED TO HAVE A PLAN.
But how?
Maybe you already have your revenue goal and you know what milestones you need to hit to reach those goals.
But how do you make sure your marketing plan works for your business?
That’s where your client avatar comes in.
You might have heard the words “ideal client” before. You might have heard the term “target audience” before.
In fact… you might be so sick of hearing those words that you’re tempted to take the drastic measure of leaving this blog post right now.
Please don’t.
The reason marketing experts talk so much about these things is because it’s really really important that you get crystal clear about your ideal clients before you start talking to them.
If your ideal clients are southern church-going ladies who get crazy on Saturday nights by tackling their knitting projects… you’re probably not going to attract them with a Facebook post full of Kanye lyrics.
But if you can… then I’d like to meet these knitting Kanye fans!
Once my clients are able to develop a clear ideal client profile and start creating content for them, it’s crazy how many new customers they begin to attract!.
Stay tuned. Next I’m going to tell you about what success looks like for my clients, and how you can see that same success for your business.
