6 Reasons to Update Headshots and Marketing Images for Your Business
It’s important for businesses to regularly update their headshots and marketing images to convey professionalism, maintain brand consistency, accurately represent their current offerings, create a personal connection with their audience, increase the effectiveness of their marketing efforts, and keep up to date with the competition.
Do I really need a headshot?
Here are some helpful tips about why you need one and how to get a good one Listen, I know it’s 2022 and there are cameras everywhere, and you can very easily “get by” with a photo taken on your iPhone or Android device for your profile image on social. Nevermind that there’s a whole […]
Girls Who Do Stuff, season 3
Podcasts and Content We’re rolling into year 3 of the Girls Who Do Stuff podcast. This experience has been something strange only because it’s seemed effortless even though I know we’ve been doing the hard work to make it successful. We launched the Girls Who Do Stuff on February 4th, 2020. Six weeks later, the […]
IT’S TIME FOR THANKSGIVING…
Gratitude is a daily exercise for me, and since it’s Thanksgiving I’m inviting you to learn some of the things I’m most grateful for in 2021
7 Ways to Increase Brand Authority
What is brand authority? Brand authority is how customers end up trusting a brand. Trust grows from the amount you can show yourself as a subject-matter expert. At the root of how to increase brand authority is how you can position yourself as the subject matter expert using content like blogs, videos, and social media. […]
5 MARKETING TIPS FOR ENTREPRENEURS
EASY WAYS TO “DO” MARKETING FOR YOUR BUSINESS. The life of an entrepreneur is NOT the easiest – and marketing does not come easy to every entrepreneur. We are pulled in different directions, wearing all the hats (or clothes), making the decisions, when all we want is to just do the things we love to […]
WORD UP
5 THINGS TO SAY (AND NOT SAY) TO GET YOUR CONTENT SEEN Did you know there are words you use in your social media posts that actually REDUCE the visibility of your stuff?! Using words and phrases like BUY NOW! CONTEST! FREEBIE! mean that your awesome promotion, product, or service won’t be seen by the […]
Looking for better marketing?
Right this way! My clients come to me with some serious overwhelm. They know they need a marketing solution… but they just don’t know where to start. I help them by identifying their ideal clients, developing their stories, and putting together a marketing cadence that works with my clients’ schedules. In turn, I get to […]
KNITTING VS KANYE
IF YOU WANT TO SEE MARKETING SUCCESS, YOU NEED TO HAVE A PLAN. But how? Maybe you already have your revenue goal and you know what milestones you need to hit to reach those goals. But how do you make sure your marketing plan works for your business? That’s where your client avatar comes in. […]
Getting to know me, getting to know all about me
THE POWER OF STRATEGIC GOAL SETTING Here’s a quick recap of the last post: I was taking all these badass photos for my clients… …but they didn’t know how to use them for their marketing…. …So I helped them! Today, I want to tell you a story about my son. (I promise it’s relevant). A […]
